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Elegí La Verde

HomePortfolioElegí La Verde

“Elegí La Verde”, it was a joint campaign between the National Bank of Costa Rica – Fundación Banco Ambiental and Fundación Horizontes; aimed at raising awareness of the positive environmental impact that the use of the BN Green Debit card implies.

Did you know that everytime you choose your BN Débito Verde card, Banco Nacional de Costa Rica donates a percentage to support Biodiversity conservational projects?

The task, implicitly integrates coordination with the marketing team of the National Bank of Costa Rica, and the foundations in charge of the conservation programs, execution of the campaign, elaboration of the marketing strategy (from diffusion of message, creation of graphic line, to community management of the Social Networks of the campaign, information analysis).

 

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